Apple vs spotify podcasts10/13/2023 ![]() ![]() “Google has very isolated business units and historically hedge their bets across all of them – which is why it took them so long to shut down Google Play and make Google Podcasts the only way to consume shows. Apple captured 21.1 million downloads for August 2021, with 26.9 market share. With Spotify, you get streams up to 320kbps, while YouTube Music tops out at 256kbps. “Spotify’s entire business is dedicated to audio, which means they are laser-focused on increasing podcast users in their already popular audio app,” she said. Behind Spotify is Apple Podcasts, the default podcasting app on all iOS devices. Technically, Spotify offers a higher bitrate than YouTube Music. I had a 20-minute walk to class and it seemed like an eternity. Sharon Taylor, managing director at Triton Digital, said it comes down to different business priorities between the companies. If you paid attention to my Fitbit stats in college, it would be easy to tell when I moved off campus. Google was a slow entrant into the space and many of their users found other applications to provide them access to podcasts.” Apple Music has more music, higher quality streams, spatial audio, and it tends to work better on Apple devices. Its basic in the sense of 'click on the episode and it plays'. “With their experience in building community and recommendations around content streaming, it gives them further differentiation. Its a basic podcast player and the word 'basic' is really an exaggeration. “Spotify, as a streaming media platform, had a logical extension into the podcast market and was able to acquire podcast providers and supporting applications including Gimlet, Anchor, Parcast, The Ringer, and now, Megaphone, giving them an entire ecosystem around podcast delivery and monetization,” he said. However, YouTube Music does not offer podcasts.Īri Lightman, professor of digital media and marketing at Carnegie Mellon University's Heinz College, believes competitors were able to grow their market share faster than Google because podcasting was a natural extension to services, like Spotify. ![]() Google went on to fold Google Play Music into its new YouTube Music service that was launched two years later, in 2018. ![]() It later added podcasts to its music streaming service, Google Play Music, later that year. Apple is charging podcasters 20 per year for access, and it's taking a 30 cut of subscription revenue. Before that, Google added a podcast directory to Search in 2016. The main difference most have noted about Apple and Spotify's offering is the price. ![]()
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